In the Maturity Stage

question 37

Multiple Choice

In the maturity stage:

• A) Competition against an innovative product is most likely to enter the market
• B) Marketing expenses should begin to decline
• C) Vendors begin to differentiate their product in order to create secondary demand
• D) Primary demand must be created
• E) Sales are relatively low and profits are unlikely

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Definitions:

Job Offers

Formal proposals of employment provided to candidates by employers.

Being Proactive

Taking initiative and action in anticipation of future problems, needs, or changes rather than reacting to them as they occur.

Prospecting

The process of searching for potential customers, clients, or buyers in order to develop new business.

Job Search Package

A comprehensive collection of materials prepared by a job seeker, typically including a résumé, cover letter, and sometimes additional documents such as letters of recommendation or a portfolio, designed to help secure employment.