Which of the Following Should Happen in the Growth Stage

question 27

Multiple Choice

Which of the following should happen in the growth stage of the product life cycle?

• A) Attempt to maintain price to the end
• B) Cut low-gross-margin products from the line
• C) Long-term price reduction or at least a short-term price promotion
• D) Sales force incentives and management
• E) Consider divesting while it is a going concern

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