A Composite Measure of the Potential for Sales and Profits

question 63

Multiple Choice

A composite measure of the potential for sales and profits in a particular market segment is:

• A) A first-mover advantage
• B) Business strength
• C) Market attractiveness
• D) Primary demand
• E) Secondary demand

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Definitions:

Empirical

Based on, concerned with, or verifiable by observation or experience rather than theory or pure logic.

Ideological

Relating to or based on a system of beliefs, values, or ideas that characterizes a particular culture or group.

Contingent

Reliant on another factor and not guaranteed or definitive.

Mandatory Minimum

A type of criminal sentence determined by law that establishes the minimum length of prison time that must be served for certain offenses.