All of the Following Are Prime Causes of New Product

question 6

Multiple Choice

All of the following are prime causes of new product failure EXCEPT:

• A) Failure to use beta testing
• B) Lack of marketing orientation
• C) Poor coordination
• D) Failure to have a technological advantage
• E) Failure to use a technological advantage

---

Definitions:

Market Development

Involves expanding the potential market through new users or new uses for a product, aiming at increasing the total market for the product.

Newly Developed Products

Refers to items that have been brought to the market recently, showcasing innovative features or advancements not previously seen.

Growth Strategy

A plan of action aimed at increasing the size and scope of a business, usually through expanding operations, entering new markets, or increasing market share.

Insurance Agent

A professional who sells, solicits, or negotiates insurance policies on behalf of an insurance company.