A "Good" Market Segment Is Identifiable,accessible and Substantial

question 11

True/False

A "good" market segment is identifiable,accessible and substantial.

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Definitions:

P-value

A statistical measure that indicates the probability of obtaining the observed results of a test, assuming that the null hypothesis is true.

Test Statistic

A statistic (a quantity derived from the sample) used in statistical testing to decide whether to reject the null hypothesis.

Type I Error

Occurs when a true null hypothesis is incorrectly rejected, often referred to as a "false positive."

Level of Significance

A statistical measure that indicates how likely it is that the results observed in your data occurred by chance.