What Is the Limitation of Using Personal Interview as a Survey

question 2

Multiple Choice

What is the limitation of using personal interview as a survey tool?

• A) Feedback from physical stimuli cannot be ascertained
• B) Does not allow good depth of questioning and probing
• C) Answers cannot be clarified
• D) Feedback from product demonstrations cannot be ascertained
• E) The expense of sending interviewers to the field to secure elusive appointments

Recognize the significance of good brand naming practices and their relevance in marketing.

Comprehend the application of market research in the film industry to reduce financial risks and forecast sales.

Identify the steps involved in the marketing research process and their sequence.

Appreciate the challenges and limitations marketers face when conducting marketing research.

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Definitions:

Monopolistic Competitor

A monopolistic competitor operates in a market structure characterized by many firms offering products that are similar but not identical, leading to differentiated competition.

Sandwiches

A commonly consumed food item consisting of two or more slices of bread with one or more fillings between them.

Plate Glass

A type of glass that is made by cooling molten glass on a flat surface, resulting in large, flat panels used in windows and doors.

Ford Motor

An American multinational automaker that has its main headquarters in Dearborn, Michigan, known for pioneering large-scale manufacturing of cars.