Which of the Following Statements Regarding Business Marketing Is TRUE

question 30

Multiple Choice

Which of the following statements regarding business marketing is TRUE?

• A) The buying determinants model offers a framework for combining buyers into groups
• B) There is a competitive advantage to be gained in selling the way vendors want buyers to buy
• C) Business marketing comes down to only personal selling
• D) Business marketing fundamentally represents only the individual dealing with each individual decision process
• E) The buying determinants model recognizes selling patterns that enable marketing managers to create marketing strategies