In Terms of the Buying Center,which of the Following Statement

question 70

Multiple Choice

In terms of the buying center,which of the following statement is INACCURATE?

• A) A buying center means that a committee is formed, with individuals designated as a gatekeeper, influencer, etc
• B) Cross-functional sourcing teams are formal examples of buying centers and are growing in use
• C) The buying center is a changing, complex, and informal group
• D) Initiators may not be involved again once they've set the purchase in motion
• E) Initiators may also act as influencers and as gatekeepers

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