Buy-Class Refers To

question 10

Multiple Choice

Buy-class refers to:

• A) The type of buying decision, based on the experience of the buyer with a purchase of a particular product or service
• B) The series of steps people go through when making a decision, beginning with problem recognition
• C) Searching for and evaluating alternatives and selecting a solution which is then implemented and evaluated
• D) Defining the type of product the organization needs
• E) Acquisition and analysis of proposals, receiving and reviewing bids from each contractor

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Definitions:

Sensory Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the senses and holds information in its original sensory form for a very brief duration.

Short-Term Memory

A cognitive system with a limited capacity that is responsible for the temporary holding of information available for processing.

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.

Atkinson-Shiffrin

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes it in terms of three stores: sensory memory, short-term memory, and long-term memory.