Which of the Following Statements About Modified Rebuy Is TRUE

question 49

Multiple Choice

Which of the following statements about modified rebuy is TRUE?

• A) Advertising is detailed and educational
• B) All steps of the buying process are taken
• C) There is more emphasis on product definition and development of product specifications
• D) Selling includes anticipating or responding quickly to changes in customer needs
• E) Promotion involves offering free trials or demonstrations at the customer's site

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Definitions:

Demand Information

Data regarding customer requirements for products or services, used for planning production and inventory levels.

Bullwhip Effect

A phenomenon in supply chain management where small variations in demand at the retail level cause increasingly larger variations in demand at the wholesale, distributor, and manufacturer levels.

CPFR

Collaborative Planning, Forecasting, and Replenishment, a business practice where supply chain partners share information and resources to better predict demand and optimize supply.

Technology

The application of scientific knowledge for practical purposes, especially in industry.