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The Process of Designing and Managing Supply Networks to Optimize

question 21

Multiple Choice

The process of designing and managing supply networks to optimize operational and organization performance is:


Definitions:

Omnichannel Retailing

The retailing practice of integrating customer experiences across the physical and online channels.

Brick-and-mortar

Refers to physical stores or businesses that have a tangible presence in the form of buildings or other structures as opposed to online or virtual spaces.

In-store Pickup Technology

Digital solutions that allow customers to order products online and collect them at a physical retail location.

Omnichannel Consumers

Customers who interact with and purchase from a brand through multiple sales channels (online, in person, mobile, etc.) expecting a seamless experience.

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