The _____ Model Is Based on the Idea That People

question 14

Multiple Choice

The _____ model is based on the idea that people compare products across features,weighted by importance.

• A) Multiattribute
• B) Buy-grid
• C) Buy-phase
• D) Five forces
• E) Hierarchy-of-effects

---

Definitions:

Estimated

Approximated or calculated based on available information or data, often used in the context of measurements or quantifications.

Mortality

The state of being subject to death; often used statistically to refer to the rate of death in a population.

Morbidity

The condition of being diseased or the incidence of illness in a population, as opposed to mortality which refers to death rates.

Disease

A condition characterized by specific symptoms and signs, affecting an organism's structure or function, not directly resulting from physical injury.