Some Business Marketers Choose Not to Sell to Government Agencies

question 27

Multiple Choice

Some business marketers choose not to sell to government agencies because:

• A) Government agencies do not have enough challenging work
• B) The paperwork is too thick and the margins too thin
• C) Agencies simply use their purchasing muscle to push inventories up the supply chain
• D) Contracts or technical ties bond the parties to the ongoing exchange and large penalties are involved
• E) The expected follow-up business may be large