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External Standards Provided by Trade Associations And/or Consulting Groups May

question 65

True/False

External standards provided by trade associations and/or consulting groups may prove useful in measuring the relative effectiveness of various channel members.


Definitions:

Companionate Love

Type of love consisting of intimacy and commitment.

Infatuation

A state of intense, often short-lived passion or admiration for someone or something.

Empty Love

A type of love characterized by commitment without intimacy or passion, often found in relationships that have endured beyond the dissolution of physical and emotional connections.

Groupthink

Kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned.

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