BASF Sells Fibers Direct to Dupont for the Manufacture of Carpet

question 67

Multiple Choice

BASF sells fibers direct to Dupont for the manufacture of carpet and through distributors to smaller companies.This example shows that business marketing is characterized by _____ compared to consumer marketing.

• A) Shorter distribution channels
• B) Marketing research
• C) Greater web integration
• D) Consumption
• E) Lesser emphasis on personal selling

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Definitions:

Encryption

A method of securing data from unauthorized users in which data is converted into an unreadable format.

Compression

Compaction of a file or folder to take up less disk drive space.

GUI

Graphical User Interface, a user-friendly visual interface that allows users to interact with electronic devices through graphical icons and visual indicators.

Command Prompt

Otherwise known as a prompt, or command line interface (CLI) a text-based environment in which commands are entered.