Examlex
Which of the following is NOT a power base created by French and Raven?
Sales Forecast
An estimate of the expected sales for a specific period in the future, used for budgeting, planning, and management purposes in business.
Demographics
refers to statistical data relating to the population and particular groups within it, used for identifying and analyzing target markets.
Retailers
Businesses that sell goods or merchandise directly to consumers through various channels, such as brick-and-mortar stores, online platforms, or through catalog sales.
B2C Marketing
Business-to-consumer marketing, which involves the sale of products or services from businesses directly to individual consumers.
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