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The Tendency to Base Decisions on Information Readily Available in Memory

question 41

Multiple Choice

The tendency to base decisions on information readily available in memory is called


Definitions:

Qualifying Process

The procedure of assessing potential clients or leads to determine their suitability, needs, and likelihood to purchase or engage in services.

Desire

A strong feeling of wanting to have something or wishing for something to happen.

Qualifying

The process of assessing potential customers to determine whether they have the necessary budget, authority, and need to purchase a product or service.

Authority

The power or right to give orders, make decisions, and enforce obedience.

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