The Education and Communication Approach to Overcoming Resistance to Change

question 73

Multiple Choice

The education and communication approach to overcoming resistance to change should be used when:

• A) There is a lack of information
• B) The initiators do not have all the information they need to make the change
• C) People are resisting because of adjustment problems
• D) Someone will clearly lose out in the change, and that person has considerable power to resist
• E) Speed is essential and the initiators have considerable power

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Definitions:

Marginal Benefit

The supplementary enjoyment or advantage derived from consuming an extra unit of a good or service.

Marginal Cost

The amount of money needed to manufacture an extra unit of a good or service.

Diagram

A simplified drawing or plan that represents the essential features of something, often used for explanation or clarification.

Coase Theorem

A principle that asserts if trade in an externality is possible and there are no transaction costs, parties can negotiate to solve the problem privately.