Janis Is in Charge of Marketing for a Department Store

question 38

Multiple Choice

Janis is in charge of marketing for a department store sale. During previous sales, she has had success using only radio advertisements to draw customers into the store for a sale. A colleague suggests TV commercials as another approach to marketing. Janis is resistant to change because she knows that the radio advertisements have worked. What form of resistance to change is Janis exhibiting?

• A) Climate of mistrust
• B) Peer pressure
• C) Lack of tact
• D) Loss of job security
• E) Past success

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Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus, often observed in classical conditioning experiments.

Conditional Emotional Response

Conditional emotional response involves the development of emotions, such as fear or happiness, in response to a specific stimulus due to the process of conditioning.

Operant Conditioning Perspective

The act of altering the degree of behavior through the strategic use of reinforcement or punitive measures.

Proficient

Denotes a high degree of competence or skill in a particular area or activity.