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The age group that is least likely to utilize social media is:
High Switching Costs
High switching costs are barriers that prevent customers from changing products or services, due to financial, emotional, time-related, or effort-based factors.
Complex Backward Integration
A strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, but with more intricate and multifaceted connections or processes.
Highly Specialized
Highly specialized refers to products, services, or roles that are focused on a narrow aspect, requiring specific knowledge or skills and catering to a particular niche or market segment.
Low Switching Costs
Low switching costs refer to the minimal barriers or expenses that consumers face when changing from one product, service, or provider to another, leading to higher competition among companies.
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