Philip Got a Mail from His Supervisor with Compliments and Praises

question 51

Multiple Choice

Philip got a mail from his supervisor with compliments and praises for his work over the past few months. This instance is an example of a __________ schedule of reinforcement.

• A) Continuous
• B) Fixed ratio
• C) Variable ratio
• D) Fixed interval
• E) Variable interval

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Definitions:

Backlash

A strong negative reaction or opposition arising in response to an action or decision.

Authenticity Risk

The possibility that a brand or product may lose its perception of genuineness or originiality in the eyes of consumers.

New Coke

A reformulation of Coca-Cola introduced in 1985, which was a major marketing failure and led to the return of the original formula as "Coca-Cola Classic."

Classical Recipe

A traditional set of instructions for making a specific dish, typically passed down through generations.