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Forming an Overall Impression About a Person or Object and Then

question 31

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Forming an overall impression about a person or object and then having that impression bias ratings about that person or object is known as the ________ perceptual error.


Definitions:

Dividend Policy

A company's approach to distributing profits back to its shareholders either in the form of cash payments or shares of stock.

Firm Value

The total value of a company, determined by its assets, earnings, cash flow, and market perception.

Market Imperfections

Occur when conditions for perfect market competition are not met, leading to inefficiencies such as monopolies or information asymmetries.

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