Examlex
The negativity bias reflects the tendency to attribute another person's behavior to his or her personal characteristics as opposed to situational factors.
Customer Experience
The overall perception and satisfaction of a customer resulting from the cumulative interactions with a brand, product, or service.
Prospective Buyers
Potential customers who have expressed interest in a product or service and may potentially make a purchase in the future.
Positive Buying Experience
A customer's satisfactory and rewarding interaction with a business, product, or service, encompassing ease of purchase, quality of service, and overall fulfillment of customer needs.
Marketing Concept
A business philosophy focusing on identifying and meeting the needs and wants of consumers as the key to a company's success and competitiveness.
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