Examlex
The distinction between flexible and fixed individual differences:
VALS Typology
A proprietary research methodology used for psychographic market segmentation and consumer profiling.
Ethical Code
A set of principles designed to guide behavior in accordance with moral standards and integrity.
Believers
Individuals who accept or trust in something without requiring empirical evidence, often used in the context of religious faith.
VALS Typology
A consumer segmentation strategy based on values, attitudes, and lifestyles to predict consumer behavior.
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Q104: Personal attitudes affect behavior via intentions.