According to the Ajzen Model, the Strongest Predictor of an Employee's

question 97

Multiple Choice

According to the Ajzen model, the strongest predictor of an employee's behavior is (are) :

• A) Social norms
• B) The employee's attitudes
• C) The employee's values
• D) The employee's intentions
• E) The employee's cognitions

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Definitions:

Features and Benefits

Specific characteristics of a product or service (features) and how they provide value to the customer (benefits).

Pioneering

The act of being among the first to explore, discover, or use something new.

Competitive

Pertaining to a state or condition where businesses or individuals vie for the same customers or market share, often by offering superior values, quality, or innovation.

Product Advertisements

Marketing messages specifically designed to inform, persuade, or remind consumers about a particular product or brand.