Examlex
What is OCB? Why does it matter to managers?
Define and Develop
The process of establishing clear goals or ideas and then working to create or bring them to fruition.
Brand Identity
The collection of all elements a brand creates to portray the right image to its consumer.
Wider Context
Refers to the broader scope or larger environment in which something exists or takes place, encompassing more than just the immediate situation.
Disruption
An innovation or event that significantly alters the way that industries, businesses, or markets operate.
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