A Person Can Build His/her Human Capital By

question 104

Multiple Choice

A person can build his/her human capital by:

• A) Attending conferences
• B) Joining professional organizations
• C) Assessing his/her strengths and weaknesses
• D) Joining the company softball team
• E) Engaging in a mentoring relationship

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Definitions:

Exposure Wear-Out

The phenomenon whereby repeated exposure to an advertisement leads to decreased consumer response over time.

Habituation

The process by which an individual becomes accustomed to a stimulus after repeated exposure, leading to a decrease in response.

Advertising Fatigue

A phenomenon where consumers become desensitized or indifferent to marketing messages after being exposed to them excessively.

Counter-Attitudinal Advocacy

The practice of advocating or arguing for a viewpoint that contrasts with one's personal beliefs, often used in persuasion and attitude change experiments.