The Theory of Planned Behavior Includes the Basic Ideas of the Theory

question 31

Multiple Choice

The theory of planned behavior includes the basic ideas of the theory of reasoned action but adds another important variable to the model.This variable is

• A)genetic health history.
• B)a person's perception of control over the outcome of the situation.
• C)level of introversion.
• D)cognitive ability.

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Definitions:

Fast-Second Strategy

Fast-Second Strategy is a business approach where a company quickly follows innovators, improving upon their innovations or successfully commercializing them.

Dominant Firm

A company that has a large market share within its industry, giving it significant market power and the ability to influence market conditions.

New Product Innovation

The process of bringing a new product or service to the market, aiming to meet customer needs or open new markets.

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