Central Route Persuasion

question 103

Multiple Choice

Central route persuasion

• A)involves the use of non-message factors, such as the source's credibility and attractiveness.
• B)involves engaging someone thoughtfully with a sound, logical argument.
• C)involves emotional appeals.
• D)involves altruism.

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Definitions:

Potential Buyers

Individuals or entities who have both an interest in and the capacity to purchase goods or services.

Binding Price Ceiling

A government-imposed limit on how high a price can be charged for a product that is set below the market equilibrium price, causing shortages.

Surplus

A situation in which the quantity of a good or service supplied exceeds the quantity demanded, often leading to a decrease in price.

Ration

The controlled distribution of scarce resources, goods, or services.