Define Festinger's Concept of Cognitive Dissonance

question 40

Essay

Define Festinger's concept of cognitive dissonance.How can dissonance be reduced?

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Definitions:

We-viewpoint

The we-viewpoint is a communication strategy that emphasizes inclusivity and team-oriented perspectives, often used to create a sense of unity and shared goals.

Goodwill

An intangible asset that represents the value of a business's reputation, brand, and customer relations.

Topic

The subject or theme that is being discussed or addressed in a conversation, piece of writing, or study.

Emphasize

To give special importance or prominence to something within a communication context.