What Infant-Perception Research Technique Involves Giving an Infant a Choice

question 86

Multiple Choice

What infant-perception research technique involves giving an infant a choice of what object to look at and then looking for a reliable preference for one stimulus over the other?

• A)habituation
• B)preferential looking
• C)aphasia
• D)object permanence

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Definitions:

Psychographic Segmentation

A marketing strategy that divides the market based on consumer personality traits, lifestyles, interests, attitudes, or values to better target marketing messages.

Perceptual Map

A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.

Perceptual Map

A perceptual map is a visual tool used in marketing to depict the positions of different products or brands on a grid, based on important customer perceptions or preferences.

Position

The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.