The Smallest Intensity of a Stimulus That You Can Detect

question 103

Multiple Choice

The smallest intensity of a stimulus that you can detect 50 percent of the time is the

• A)absolute threshold.
• B)sensory threshold.
• C)extrasensory perception.
• D)perceptual set.

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Definitions:

Service

An intangible act or use benefit provided by one party to another that does not result in ownership of anything.

Position

The place a brand or product occupies in the consumers' minds relative to competitors, often based on attributes, benefits, perceptions, or reputation.

Market Penetration

A measure of the extent to which a product or service is recognized and bought by customers in a particular market.

Precious Gems

Rare, naturally occurring minerals that are considered valuable and are used in jewelry for adornment and investment.