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_____ is most often regarded the "founding father" of modern psychology.
Reference Groups
Social groups that individuals use as a standard for evaluating their own behavior, attitudes, and values.
Marketers
Professionals involved in identifying customer needs and promoting, selling, and distributing goods or services to meet those needs.
Social Loafing
The phenomenon where individuals exert less effort when working in a group than when working alone, due to reduced accountability or motivation.
Risky Decision
involves making choices under conditions of uncertainty, where the outcomes may include potential losses or gains.
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