Examlex
Which of the following statements is not true?
Market Segments
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.
Principal Criteria
The main or most important standards used to evaluate options or make decisions.
Market-Product Grid
A tool for analyzing market segments by mapping out their size and growth potential against specific products and services.
Marketing Research
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
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