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Radio Advertising
A form of marketing communication that uses radio airtime to promote products, services, or ideas to a wide audience, leveraging the auditory sense to engage potential customers.
Relationship Selling
A sales strategy that prioritizes building long-term customer relationships over immediate sales, focusing on trust and communication.
Transactional Sales
A business approach focused on single, short-term sales without the necessity for a relationship between the buyer and seller.
High-involvement Purchase
A buying decision that carries a higher risk to the buyer and involves complex processes of information gathering and evaluation.
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