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Total Return Equals

question 15

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Total return equals


Definitions:

Locus of Control

A psychological concept referring to an individual's belief about how much control they have over the outcomes of events in their lives.

Satisfaction

A measure of how products or services meet or surpass customer expectation.

Postpurchase Cognitive Dissonance

The psychological conflict or anxiety that consumers may experience after making a difficult purchase decision, often involving doubt about the purchase.

Cognitive Bias

is a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.

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