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All of the following are major rating agencies for insurance except
Measurement Strategy
A plan or approach to systematically gather, analyse, and interpret data to determine the effectiveness and impact of specific actions or campaigns, especially in marketing or social media contexts.
Collecting Data
The process of gathering and measuring information on variables of interest in a systematic fashion, enabling one to answer stated research questions, test hypotheses, and evaluate outcomes.
Brand
The identity, values, and image that represent a company or product, distinguishing it from competitors.
Engagement Metrics
Quantitative measures that assess how actively users interact with content, including likes, shares, comments, and time spent viewing.
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