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If You Live in a Large City, You Should Expect

question 101

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If you live in a large city, you should expect to pay a higher premium for your auto insurance than someone who lives in a rural area.

Learn the necessary steps for closing a sale.
Understand the role of trust and relationships in sales.
Realize the importance of problem-solving and creativity in sales strategy.
Recognize the varied needs of business-to-business buyers.

Definitions:

Rational Decision Makers

Individuals or organizations that make choices that maximize their utility, based on systematic analysis of options and outcomes.

Expected Marginal Benefit

The additional benefit perceived by a consumer or producer from consuming or producing one more unit of a good or service.

Expected Marginal Cost

Refers to the anticipated increase in cost for producing one additional unit of a good or service.

Macroeconomics

The study of the economic behavior of entire economies, as measured, for example, by total production and employment.

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