These Products Are Sold by One Chain of Stores and Are

question 48

Multiple Choice

These products are sold by one chain of stores and are low-cost alternatives to famous-name products.

• A) Counterfeit brands.
• B) Replacement brands.
• C) National brands.
• D) Private-label or store brands.
• E) All of these are correct.

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Definitions:

Adoption

The process of starting to use something new or integrating a new idea, habit, or innovation into use or practice.

Hierarchy of Effects

A model in marketing that outlines the sequential stages a consumer goes through in the process of purchasing a product, from awareness to action.

Integrity of the Manufacturer

Refers to the honesty, fairness, and adherence to moral and ethical principles demonstrated by a manufacturing company.

Reliability of the Product

The likelihood that a product will perform its intended function under specified conditions without failure over a given period of time.