The Text Identifies Several Phases in the Research-Based Buying Process

question 19

Multiple Choice

The text identifies several phases in the research-based buying process. The correct order of the phases is

• A) Evaluating alternatives, preshopping activities, selection and purchase, postpurchase activities.
• B) Preshopping activities, selection and purchase, evaluating alternatives, postpurchase activities.
• C) Preshopping activities, evaluating alternatives, selection and purchase, postpurchase activities.
• D) Postpurchase activities, evaluating alternatives, preshopping activities, selection and purchase.
• E) Evaluating alternatives, selection and purchase, preshopping activities, postpurchase activities.

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Definitions:

Requests For Proposals

A request for proposals (RFP) is a document issued by an organization seeking to procure goods or services through a competitive process.

External Parties

Individuals or groups outside of an organization who can be affected by its activities or have an interest in it.

Unsolicited Proposals

Proposals that are submitted without a direct request, often to pitch new ideas or solutions to potential clients or partners.

Carbon Footprint

The total amount of greenhouse gases emitted by an individual, organization, event, or product, measured in terms of carbon dioxide equivalents.