Comparison of Product Features Is Part of the ____ Phase

question 53

Multiple Choice

Comparison of product features is part of the ____ phase of the research-based buying process.

• A) evaluating alternatives
• B) postpurchase activities
• C) preshopping activities
• D) selection and purchase
• E) ordering activities

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Definitions:

Body Copy

The main text portion of an ad.

Print Advertisement

A form of marketing communication used to promote or sell a product, service, or idea through visually appealing messages in magazines, newspapers, posters, or billboards.

Photo Credits

Acknowledgements given for the rights to use photographs, typically specifying the photographer or owner of the image rights.

Execution Style

In marketing, it refers to the manner in which an advertising or marketing message is delivered, including the tone, imagery, and format used.