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Molly purchased a $1,500 dishwasher from Best Appliances. She will make 12 equal payments over the next year to pay for it. She is using
Extended Problem-Solving
A consumer decision-making process used for high involvement purchases, requiring considerable time and effort in evaluating alternatives.
Reference Group
One or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.
Indirect Influence
The subtle, non-direct impact that an entity or action may have on people's decisions, behaviors, or outcomes without explicit instruction or direct intervention.
Consumer Reports
Publications that review and provide advice about products and services based on thorough testing and assessments.
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