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Discuss Customer Relationship Management (CRM) and Its Three Interconnected Components

question 31

Essay

Discuss customer relationship management (CRM) and its three interconnected components with an example.


Definitions:

Team Norm

Shared guidelines or rules of behavior that a team follows to increase efficiency and foster a positive environment.

Behavior Guides

Frameworks, principles, or rules designed to influence or direct individuals’ actions and decisions in specific situations.

Team Personality

The collective personality traits, attitudes, and behaviors that characterize a team and influence its functioning and performance.

Goal Contagion

The psychological process by which observing an individual's behavior leads to the adoption of similar goals by others.

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