A Sales Manager Follows Up a Complaint from a Key

question 52

Multiple Choice

A sales manager follows up a complaint from a key customer with a letter to that customer. The letter describes the nature of the complaint and what the organization plans to do to resolve the situation and prevent its future occurrence. The sales manager's choice of a communication medium for the message is influenced by ________.

• A) groupthink
• B) the need for a paper trail
• C) management by wandering around
• D) groupware

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Definitions:

Raw Materials

The basic materials that are used in the production process of goods, prior to being processed or transformed.

Direct Labor Budget

A detailed plan that shows the amount of direct labor hours required to meet production needs and the associated costs.

Direct Labor-Hours

Hours attributed to workers who are directly involved in the creation or assembly of a company's products.

Budgeted Production

The planned level of production output, determined as part of a company's budgeting process to meet expected demand and inventory requirements.