List the Six Types of Computer-Based Management Information Systems and Discuss

question 98

Essay

List the six types of computer-based management information systems and discuss their impact on programmed versus nonprogrammed decision making.

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Definitions:

Family Branding

A marketing strategy where a company markets multiple products under the same brand name to leverage brand equity.

Brand Name

Part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.

Brand Preference

The degree of consumer loyalty towards choosing a particular brand over others, based on positive experiences and perceptions.

Brand Recognition

The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.