Examlex
In the selection process managers use the ________ tool.
Unsought Product
Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.
Specialty Products
Products that feature unique attributes distinguishing them from others in the market, motivating consumers to make special purchasing efforts.
High Perceived Value
The extent to which a product or service is regarded by a consumer as being worthy or beneficial, often relative to its cost.
Price
Price is the amount of money expected, required, or given in exchange for something else, such as a product or service.
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