When Customers Around the World Are Willing to Buy the Same

question 35

Multiple Choice

When customers around the world are willing to buy the same kind of product, or slight variations thereof, managers are more likely to pursue a ________ structure.

• A) global product
• B) customer
• C) global geographic
• D) global transitional

---

Definitions:

Indifference Curve

A graph showing different combinations of two goods that provide equal satisfaction and utility to a consumer.

Marginal Rates of Substitution

The speed at which a buyer is prepared to sacrifice one item for another while keeping their satisfaction constant.

Bads

Are items that people do not desire to have, opposite to goods, which have a negative impact on utility when consumed.

Indifference Curves

Graphical representations in microeconomics showing different bundles of goods between which a consumer is indifferent.