A Broad Declaration of the Organization's Overriding Purpose, Which Is

question 80

Multiple Choice

A broad declaration of the organization's overriding purpose, which is intended to identify the organization's products and customer base, as well as to differentiate the organization from its competitors, is known as a ________ statement.

• A) functional-level
• B) mission
• C) formulated strategy
• D) positioning

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Definitions:

Demand Probability

The likelihood that a product or service will be purchased at various price levels within a specified time period.