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According to Michael Porter's theory, it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.
Conditioned Stimulus
A previously neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, elicits a conditioned response.
Unconditioned Response
An innate, spontaneous response to a stimulus that happens without any previous instruction or training.
Conditioned Response
A learned response to a previously neutral stimulus due to conditioning.
Previous Conditioning
The influence of past conditioning experiences on current behavior and learning.
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