Procter & Gamble Uses a Joint Sales Force to Sell

question 40

Multiple Choice

Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of

• A)a focused differentiation strategy.
• B)a low-cost strategy.
• C)a differentiation strategy.
• D)synergy.

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Definitions:

Leaf

In a graphical data representation, a leaf is the end part of a stem in a stem-and-leaf plot, which displays numerical data.

Bar Chart

A graphical representation of data using bars of different heights or lengths to show the values of various categories.

Frequency Distribution

A mathematical function showing the number of instances in which a variable attains each of its possible values.